Blanket coverage for The Natural Fibre Company
A spring product placement exercise and press release on the launch of a new range of picnic blankets and throws from Blacker Designs at The Natural Fibre Company grabbed the attention of the leading consumer titles.
A fantastic array of coverage has been secured in; Period Living, House Beautiful, New Consumer, Period House Magazine and Limited Edition. Country Living and English Home magazine are due out later in the summer and this just names a few of the titles that we secured.
Despite consumer response to advertising and PR being down across the board as a result of the current economic climate product placement still provides a cost effective method of gaining coverage to heighten awareness of your brand. Combine this with digital PR techniques and it's also a proven way to drive traffic your web site.
