16 February 2010

Experience a taste of new age marketing

Experiential marketing is the theme of this year's Annual Marketing Communications Lecture taking place next month (Wednesday 03 March 2010). Key note speakers include T-Mobile and VW Commercial Vehicles.

Returning for a fourth year the successful Annual Marketing Communications Lecture, hosted by The Chartered Institute of Marketing with Bournemouth University, features leading marketing practitioners.

The popular event is organised by a team of BA (H ...

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29 January 2010

SMEs invited to have their say on business support

The existing government support network for small medium enterprises (SMEs) comes under scrutiny and discussion in Truro next month (23 February 2010), when The Chartered Institute of Marketing's Shape the Agenda event for marketers, business owners and managers highlights the successes and difficulties that SMEs in Cornwall face in accessing business advice and support.

The UK government increasingly refers to SMEs as the powerhouse of our future economy but ...

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22 January 2010

Exciting prospects for Luminati as they prepare for UAE market

Leading South West based acrylics manufacturer, Luminati Waycon, has sprung into action this year with the appointment of a Dubai based sales agent who will promote their Clear2C acrylic frame products to the Middle East hospitality market.

Gaining assistance from UKTI's Export Marketing Research Scheme, the company recently returned from a successful preliminary market research visit to Dubai. Luminati Waycon director, Steve Senior explains: 'We have been sell ...

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14 December 2009

Acrylic beds take centre stage in West End production

A Devon based manufacturer's acrylic products are taking centre stage in an English National Opera West End production which opened last week.

Producers, of the major new operatic staging of Handel's masterpiece 'Messiah', needed 48 clear beds as props for the whole chorus to perform on in the 'resurrection' scene in act three. 

Tanya Bowd, prop supervisor for the production team, turned to Luminati Waycon, bespoke acrylic fabricators and manufact ...

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20 November 2009

Businesses become passionate about branding

Over 50 marketers and students discovered top secrets to successful branding, through innovation and inspiration, at a workshop hosted at Bournemouth University by The Chartered Institute of Marketing on Wednesday evening (18 November 2009).

Key speaker, Andy Parker, business and marketing lecturer at Bournemouth & Poole College, enthralled delegates with his insightful presentation, 'Branding Passion Brands', on how world leading companies such as Coca Col ...

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