20 August 2009

Less smoke, more fire: How social marketing is taking the UK industry by storm

Head of research at The Chartered Institute of Marketing, Mark Stuart, is a national key note speaker, panel chair and feature writer in management publications. Over the next few months Mark will be touring the South West presenting a paper on 'social marketing' as part of the latest 'Shape the Agenda' white paper being hosted by The Institute's South West branches. Not to be confused with social networking media, here Mark explains the new emerging marketing discipli ...

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19 August 2009

AMBASSADOR PROGRAMME AIMS TO DRIVE UP STANDARDS IN TOURISM INDUSTRY

Pippa Craddock, director of marketing and development for South West Environmental Parks Ltd, owners of Paignton Zoo, Living Coasts and Newquay Zoo, accepted the mantle 'Tourism Ambassador' on behalf of The Chartered Institute of Marketing, South West region earlier this year.

Pippa is developing a hub of activity for marketing managers operating across the tourism sector.  She has been a member of The Chartered Institute of Marketing since 1996, and achie ...

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05 August 2009

South West marketers invited to cutting edge autumn calendar

The Chartered Institute of Marketing is running a busy programme of informative and networking events across Bristol, Bath and Somerset this autumn. Two events not to be missed include the opportunity for local professional marketers to advise and support locally based children's charity BIBIC and the presentation of The Institute's cutting edge paper on 'Social Marketing' in October.

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